Doing good does pay. Literally. As these socially good and sustainable brands has proven, by becoming industry leaders in ethical fashion industry has made them trendy towards millenial and gen-z consumer base. Here are 10 fashion companies that may inspire the evolution of your own fashion brand :
1. Patagonia: Patagonia is a leader in sustainable and ethical fashion. The company is committed to using sustainable materials in all of its products, including organic cotton, recycled polyester, and Tencel lyocell. Patagonia also works to reduce its environmental impact by using renewable energy and implementing sustainable practices in its supply chain.
2. Eileen Fisher: Eileen Fisher is known for its commitment to using sustainable and ethically-sourced materials in its clothing. The company has a strict code of conduct for its suppliers, which includes fair labor practices, and it uses organic cotton, linen, and hemp in many of its products.
3. Everlane: Everlane is a clothing company that focuses on transparency in its supply chain. The company is committed to using sustainable materials and ethical manufacturing practices, and it provides detailed information about the cost of production for each item on its website.
4. People Tree: People Tree is a pioneer in fair trade fashion. The company works with artisans in developing countries to produce sustainable and ethically-made clothing, using organic cotton and other natural fibers.
5. Stella McCartney: Stella McCartney is a luxury fashion brand that is committed to sustainability and ethical practices. The company uses sustainable materials, such as organic cotton and recycled polyester, and it has a strict code of conduct for its suppliers to ensure fair labor practices.
6. Reformation: Reformation is a clothing company that focuses on sustainable fashion. The company uses sustainable materials, such as Tencel lyocell and organic cotton, and it has a comprehensive sustainability program that includes reducing its carbon footprint and water usage.
7. Nudie Jeans: Nudie Jeans is a denim company that is committed to sustainability and ethical practices. The company uses organic cotton, and it has a “repair and reuse” program that encourages customers to repair their jeans instead of buying new ones.
8. Fair Trade USA: Fair Trade USA is a nonprofit organization that promotes fair trade practices in the fashion industry. The organization works with brands and manufacturers to ensure fair labor practices and sustainable production methods are used in the production of garments, accessories and home goods.
9. Toms: Toms is a footwear and apparel company that is known for its “One for One” business model. For every product purchased, Toms donates a product to someone in need. The company also focuses on ethical and sustainable practices in its production, including the use of sustainable materials and fair labor practices.
10. The Honest Company: The Honest Company is a consumer goods company that specializes in personal care and household products that are made with sustainable and non-toxic ingredients. The company is committed to transparency in its ingredient sourcing, and it uses sustainable and ethically-sourced materials in its products.
These are just a few examples of the many ethical fashion organizations that are making a positive impact in the fashion industry. These companies are leading the way in sustainable and ethical practices, and they serve as an inspiration for other brands to follow.
Yet to showcase ethical and sustainable practices to reap the benefit that was mentioned, brands require a method to reveal and confirm their claims in a cost-effective and streamlined way. Gratitude can enable that. Gratitude enables businesses to become transparent by being powered by blockchain technology, with easy-to-use tools to record their supply chain, narrate the story, verify on blockchain and present the data in a beautiful landing page that can be issued via Gratitude’s QR Code or URL that can be placed on a physical product or embedded on digital marketing campaign. Customers can then simply scan the QR codes placed on the product or click the link on a digital campaign and clearly see the product’s journey, verify sustainability claims, or any supply chain data that the company wants to reveal to the customer.
Begin your business’ true transparency journey by implementing Gratitude to unlock the hidden value of your supply chain data. Talk to our representatives via the following channels for support or assistance in implementation:
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