Transparent food labels or “clean” food labels may sound like the special caste. The caste of better producers with a focus on transparent and fair approaches that everyone should buy from. But what if it does not just seem like that, what if that is…true?
What if that is really the better and healthier choice for customers? Let’s figure it out!
What this “transparent food label” is all about
The tendency toward health and wellbeing has had a significant impact on many industries. And that’s exactly where all these modern terms, like “clean food label” come from!
Consumers are increasingly wanting to know where their food comes from, how it’s manufactured, and what’s in it. As a result, food transparency has emerged as the most popular trend in the food sector.
Food choices affect people’s health: multiple studies have connected poor eating habits to obesity and chronic illness.
Therefore, more and more people are becoming demanding for “transparent” labels.
How a brand becomes “transparent”
But what are the ways for the brand to be “transparent”?
In this case, brands need to do some “extra work” to be called like one.
Transparency in the food supply may help you in a variety of ways. These are some of the promises you may find on product labels and menu boards that might help a customer make better eating decisions:
- Clean eating. Consumers are increasingly seeking components that are both identifiable and reliable. Many firms are removing artificial preservatives, artificial sweeteners, and artificial colours from their goods as a result of this.
- Sustainable sourcing. Many farmers utilize environmentally friendly farming methods to protect the planet.
- Clear labelling. Consumers do not want to make a lot of effort to read all the ingredients, or to search on the websites. Therefore, the information must be highly readable! Exactly that’s why the most important information is placed upfront of the menu or in larger text on food packages.
More transparency – healthier food choices
But you can ask, why does it matter that much at all? You can find out everything about the product myself, how does it make it healthier?
Yes, indeed, you can find out everything on your own, from the first production steps, members of the supply chain to the packaging and delivery. But if you find there something not really…nice? Like the child labour exploitation or the ingredients, you would not probably feed your family with?
Imagine a whole disaster for such brands!
That is why, most of the brands, that are keeping pace with the times, and promoting full transparency are quite healthy! Just because they have to be. They need to present themselves in a good light, and the only way to do that with full transparency – be the best!
Conclusion: choose transparency – choose healthy food
There are a lot of ways to make a brand “transparent” and “clean”, but it requires some “extra job”: from clean eating culture to clear labelling. At the same time, consumers have to encourage such labels by buying their products!
Both sides are benefiting from this. First of all, of course, the labels, that are getting more customers, and promote transparency onto other producers. And finally, customers, who consume the food which is good for their health.
