QR Codes or Quick Response Codes has been around for more than a decade, but only after smartphone becomes commonplace, more apps and businesses integrating QR and more built-in camera enable direct quick scan only then QR tech becomes popular everywhere. But is it effective to use QR to achieve business objectives like driving social engagement and increasing sales?
Let us, deep dive, into the studies that have been done to understand its effectiveness in business :
Research: Usefulness, acceptability, and feasibility of QR codes
A research report published in the International Journal of Engineering Business Management evaluated the impact of QR codes on customer satisfaction and purchase intention. The report showed that the usefulness, acceptability, and feasibility of QR codes positively impacted the perceived flow. Additionally, the perceived flow was positively associated with customer satisfaction and purchase intention.
Google Trends also confirms the rising popularity of QR codes. The Interest Over Time of the topic “QR Code” was just 23 in June 2017. It snowballed to 100 in November 2021, which is the peak Interest Over Time value on Google Trends.
A survey conducted to determine the usage of QR codes found that 83% of American consumers scanned a QR code at least once in their life. Furthermore, 72% scanned a QR code at least once in 30 days. Another survey showed that 52.6 million US smartphone users used QR codes in 2019. This number is projected to reach 99.5 million by 2025 — nearly a 100% increase.
Usecase
QR codes have numerous marketing applications, from increasing website traffic to sharing discount coupons. Here are some statistics that showcase the increasing use cases of QR codes in marketing.
- Brands use QR codes to share discount coupons. A whopping 5.3 billion QR code coupons will likely be obtained by the end of 2022.
- Several brands use QR codes as labels on product packaging. Using small space within their packaging, brands can redirect their customer to their whole supply chain stories, ingredients information, and many more. The QR code labels market is projected to reach $2.1 billion by 2027.
- Digital business cards are redefining QR codes. With QR code business cards, professionals can share their contact details in a flash. The global digital business card market is projected to reach $242.3 million by 2027.
- Track customer actions and buying patterns
Summary
QR codes carry immense marketing potential. Although the smartphone boom and the pandemic have made QR codes popular, they continue to be an underutilized marketing asset. All the research we compiled above points in one direction — QR codes are ideal for marketing, and brands should incorporate them in their marketing strategies.
Gratitude transparency solution is also able to generate QR codes for brands to share their sustainability stories, conduct marketing campaigns, or track user behavior. With Gratitude, brands can utilize the immense benefits of using QR codes for digital campaigns, in-store placement or printed-on packaging.
Consult our team for FREE on how your brands can benefit from sharing your transparency stories using QR Codes on our email or socials :
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