The beauty industry is undergoing a significant transformation, with sustainability at its core. Consumers are increasingly aware of the environmental impact of their choices, including the cosmetics they use. This shift is driving brands to adopt sustainable practices, not just as a marketing strategy but as a core business value. This article delves into the current trends in sustainable cosmetics and offers insights into how existing brands can achieve sustainability through transparency.
Current Trends in Sustainable Cosmetics
Non-Toxic Products
According to the Environmental Working Group (EWG), women use an average of 12 products a day containing 168 different chemicals, while men use an average of six products containing 85 different chemicals. The “free from” trend is gaining momentum, with consumers seeking products devoid of harmful chemicals like formaldehyde, sulfates, and phthalates.
Sustainable Packaging
A Nielsen IQ report indicates that 17.6% of consumers consider environmental respect when shopping for beauty products, and 15.8% look for recyclable packaging. Brands are increasingly adopting plastic-free, renewable, recyclable, and biodegradable packaging options.
Cruelty-Free Products
The trend towards cruelty-free beauty products shows no signs of slowing down. Consumers are opting for products that are certified cruelty-free and pledge never to test on animals.
Plant-Based Formulas
Nielsen IQ also reports that 40.2% of consumers prioritize the presence of natural ingredients in their beauty products. Brands are shifting towards plant-based formulas, which are not only eco-friendly but also free from harsh chemicals.
Transparency in Ingredients and Labels
Consumers demand transparency about the ingredients used in products, their sourcing, and production processes. Brands that are transparent foster greater trust and accountability.
How Existing Brands Can Achieve Sustainability Through Transparency
Open Ingredient Disclosure
Brands should be upfront about the ingredients they use, including their sourcing and production processes. This transparency will encourage greater trust between consumers and brands.
Adopt Certifications
Sustainable labels and certifications can help consumers make informed decisions and support brands committed to sustainability. These certifications are a powerful tool against greenwashing.
Engage in Consumer Education
Brands can use their platforms to educate consumers about the importance of sustainability and how to make eco-friendly choices. This will not only build brand loyalty but also promote sustainable practices industry-wide.
Collaborate with Sustainable Suppliers
Brands should collaborate with suppliers who share their sustainability values. This will ensure that the entire supply chain is aligned with the brand’s sustainability goals.
Conclusion
Sustainability is no longer a niche trend but a necessity in the beauty industry. Existing brands have a golden opportunity to align themselves with this trend by adopting transparent and sustainable practices. By doing so, they not only contribute to environmental conservation but also build a loyal customer base that values sustainability.
Gratitude can help with that effort!
Gratitude enables businesses to become transparent by being powered by blockchain technology, with easy-to-use tools to record their supply chain, narrate the story, verify on blockchain and present the data in a beautiful landing page that can be issued via Gratitude’s QR Code or URL that can be placed on a physical product or embedded on digital marketing campaign or label, even in hotels. With this QR code, brands can put in place localized material or descriptions of their product so that the product can quickly hit the shelves while the full localization in progress. Customers can then simply scan the QR codes placed on the product or click the link on a digital campaign and clearly see the product’s journey, verify sustainability claims, or even company and brand stories that the company wants to reveal to the customer in language that they are familiar with.
Begin your business’ true transparency journey by implementing Gratitude to unlock the hidden value of your supply chain data. Talk to our representatives via the following channels for support or assistance in implementation:
Website : https://more-gratitude.com
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