In recent years, supply chain transparency has become a focal point for many major companies. As consumers become more conscious of the origins of their products and the ethical implications of their purchases, businesses are responding by making their supply chains more transparent. This not only builds trust with consumers but also ensures that companies are operating ethically and sustainably.
Let us learn from the following major brands and corporations on how they did it :
1. Gildan’s Supply Chain Transparency Campaign
One notable example is Gildan, a major apparel brand. Gildan recently launched a campaign during the global apparel industry’s Fashion Revolution Week. This campaign is designed to spotlight the individuals involved in making Gildan apparel, showcasing the entire production chain from start to finish. The initiative aims to provide a comprehensive view of the process, from raw materials to the finished product, highlighting the people and processes involved.
Effect: By making their supply chain transparent, Gildan is not only building trust with its consumers but also emphasizing the importance of ethical production in the apparel industry. Such campaigns can lead to increased brand loyalty and can set a precedent for other companies in the industry to follow.
2. GoTransparent — Clean Clothes Campaign
Another significant campaign is the “GoTransparent” initiative by the Clean Clothes Campaign. In 2019, this campaign reached out to Responsible Business Initiatives, urging brands to collaborate and create more sustainable supply chains. The campaign’s primary goal is to make supply chains more transparent and sustainable.
Effect: By advocating for transparency, the Clean Clothes Campaign is pushing brands to be more accountable for their supply chains. This can lead to better working conditions for workers and more sustainable practices in the industry.
3. Henkel’s Pursuit of Climate Positivity
Henkel, a renowned German consumer products and chemical company, has been at the forefront of sustainability for decades. Owning brands like Schwarzkopf and Loctite, Henkel has been publishing sustainability reports for 30 years. Since 2005, they have been meticulously assessing the environmental impact of their production processes. Their ambitious goal is to achieve climate-positive results by 2040, which means not just achieving carbon neutrality but actively removing carbon dioxide from the atmosphere.
Effect: Henkel’s Laundry and Home Care business unit has made significant strides, boasting a 65% reduction in CO2-specific emissions over the past 15 years. This reduction is equivalent to the annual private household electricity emissions of cities like Amsterdam and Vienna combined. Furthermore, they are on track to power all their facilities with renewable energy by 2030 and are close to converting all their packaging to eco-friendly materials.
4. EDF’s Collaborative Approach to Sustainability
EDF, Britain’s largest generator of zero-carbon power and part of the EDF Group, is dedicated to achieving net-zero carbon emissions by 2050. Their supply chain plays a pivotal role in this endeavor. EDF actively collaborates with its suppliers, especially the upper-tier ones, to innovate and reduce environmental impact.
Effect: By engaging closely with their suppliers, EDF ensures that sustainability measures are implemented throughout their supply chain. They have initiated awareness campaigns to educate suppliers about sustainability goals, ensuring that even specialized vendors are aligned with EDF’s net-zero ambitions.
5. Honeywell’s Digital Transformation for Sustainability
Honeywell, a global manufacturing giant, aims to transition from a product-centric company to a provider of software and industrial technologies by 2035. They are committed to achieving net-zero carbon emissions in this period. Digitalization of their supply chain is crucial for this transformation.
Effect: Honeywell’s ongoing supply chain transformation has led to a staggering 90% reduction in its greenhouse gas emissions since 2004. Their digital transformation provides real-time insights into the supply chain, allowing for operational adjustments as needed. Improved data analytics enable predictive maintenance, and the integration of AI and machine learning proposes energy-saving modifications. This not only boosts efficiency but also significantly reduces waste and environmental impact.
Conclusion
Supply chain transparency is more than just a trend; it’s a necessity in today’s business world. As consumers demand more information about the products they purchase, companies are responding by making their supply chains more transparent. This not only builds trust with consumers but also ensures that businesses are operating ethically and sustainably. With major companies like Gildan, Henkel, EDF, and Honeywell leading the way, it’s clear that supply chain transparency is here to stay.
Your company can get started quickly without needing a major investment with smart tools such as Gratitude to reveal your supply chain to your customer effectively through narrative.
Gratitude enables businesses to become transparent by being powered by blockchain technology, with easy-to-use tools to record their supply chain, narrate the story, verify on blockchain and present the data in a beautiful landing page that can be issued via Gratitude’s QR Code or URL that can be placed on a physical product or embedded on digital marketing campaign or label, even in hotels. With this QR code, brands can put in place localized material or descriptions of their product so that the product can quickly hit the shelves while the full localization in progress. Customers can then simply scan the QR codes placed on the product or click the link on a digital campaign and clearly see the product’s journey, verify sustainability claims, or even company and brand stories that the company wants to reveal to the customer in language that they are familiar with.
Begin your business’ true transparency journey by implementing Gratitude to unlock the hidden value of your supply chain data. Talk to our representatives via the following channels for support or assistance in implementation:
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